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Posted Oct 16th 2008 by

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Memory Cloud London

Memory cloud

Danger Danger! Generally smoke signals signify an attack! And if you were in and around Trafalgar square but unawares last week, you may have been given quite a fright! Alien-like light transmissions were beamed across the historical heart of London, in an attempt to mix ancient and modern forms of communication. The ICA, with the help of design & architecture outfit Minimaforms, hosted a special interactive event where members of the public were invited to send an SMS to the Memory Cloud, where it would be displayed as a mixture of light and air smoke signals. Check out photos of the event on the Memory Cloud flickr page.

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