K1664 – French Art of Pleasure

Stephen Chan Posted by Stephen Chan12th May 09

Kronenbourg 1664 launched its ‘French Art of Pleasure – Mobile Arts’ campaign at LKF, Hong Kong, last week. Several renowned Hong Kong artists were asked to produce graphics and illustrations to celebrate the event and brand, covering a mass of walls, windows, tables, beer glasses and coasters. Featured above are TC favourite Graphic Airlines, and one of Jonathan Jay Lee’s beautiful, comic style illustrations on a beer glass. Beer and art, what more can you ask for?