Top Gear Typography by Toyota

Mike Ng Posted by Mike Ng3rd Aug 09

Here’s a strange one, what do you get when you mix a Toyota IQ, a warehouse in belgium and some over zealous typographers? The creation of the new IQ font.

Two typographers ( Pierre & Damien ) and a pro race pilot (Stef van Campenhoudt) collaborated to design a font with a car. The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman.

The final results are ambitious yet neat, and you can download the full IQ font set here.

You can also view more photos of the IQ font experiment here.